Protecting your privacy

OPSM Direct knows that you care how information about you is used. The OPSM Direct Privacy Policy explains how we protect your privacy.

How we collect your personal information

We collect most of your personal information from you.
This is collected at predominantly three locations:

when you visit an OPSM associated Optometrist for an eye examination
when you visit an OPSM retail outlet to purchase eyewear and associated products
when you order contact lenses from OPSM Direct via the telephone, mail, email, facsimile or through our website

At each of these collection points you will be required to provide your name, address, and contact details. Our Optometrist or Optical Dispenser may also ask questions on lifestyle, occupation and hobbies to assist in choosing the best eyecare and eyewear options available.

There may also be occasions when we need to obtain personal information from a third party. For example, we may collect personal information from your health fund or from a government agency such as the Department of Veterans Affairs. These third parties will advise to us of your eligibility to rebates on eyecare services and eyewear products.

How we use your personal information

In providing you with our services we need to collect personal information from you which is necessary for us to perform a thorough service and provide you with the most suitable eyecare. Your Optometrist and Optical Dispenser have access to your records for professional purposes only.

We collect your personal information to provide you with the most suitable eyecare services and eyewear product.

We may also use your contact details to:

advise you on your eyecare needs including when you need another eye test
advise you if we relocate;
seek your input on your service from OPSM; and
keep you updated with new eyewear products and services and special promotions and offers.

Our Optometrists, with your consent, may refer you to an eye doctor and forward relevant information to that medical practitioner about your particular condition.

We keep your personal information up-to-date

We require accurate personal information about you to ensure you receive the best possible service from OPSM Direct.

We take reasonable steps to ensure that your personal information is up-to-date whenever we collect it or use it.

We will correct personal information

If you find that current personal information we hold about you is inaccurate or out-of-date, please contact us immediately and we will correct it.

You can access your information

OPSM will on request provide you with information about you which OPSM holds.

This information can be accessed by calling the OPSM Help Desk on 1800 626 300 during business hours. Please ensure you are able to advise which retail outlet you last visited for eyecare services and eyewear product.

Your request for information will be dealt with within a reasonable timeframe. A small charge may be applicable to cover the administration costs involved in providing the information to you.

We store your personal information securely

We protect any personal information that we hold from misuse and loss. We also protect if from unauthorised access, modification and disclosure.

Only authorised users can access your personal information, and access is only for approved purposes.

Your personal information may be stored in hard copy documents or electronically.

We maintain physical security over our paper and electronic data storage. We also maintain computer and network security for example, we use firewalls (security measures for the Internet) and other systems such as user identifiers and passwords to control access to computer systems.

All our employees are bound by the highest principles of confidentiality, severe breach of which is penalised by dismissal.

Website security and privacy

The Internet has enabled OPSM to service some of our customers' needs by electronic commerce.

We understand that you may be concerned about the confidentiality and security systems in place of the personal information we collect about you on-line. Accordingly, we have ensured our on-line dealings with you are as secure and confidential as your dealings with us in person.

Need more information

If you have a query on how your personal information is collected or used, or any other query relating to OPSM's privacy policy, call Gai Stephens, the Privacy Officer for OPSM Direct on 1800 626 300 8:30am to 5:00pm.

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